Influencer marketing ad spend on Instagram reportedly grew to $265M in North America in Q1 2019, up 62% YoY, threatening the platform's originality and appeal (Wall Street Journal)

Wall Street Journal:
Influencer marketing ad spend on Instagram reportedly grew to $265M in North America in Q1 2019, up 62% YoY, threatening the platform's originality and appeal  —  The draw of 1 billion monthly users has spawned an aggressive behind-the-scenes advertising economy that threatens the site's originality and appeal

from Techmeme http://bit.ly/2nv7TDd