Sources: Google, via a deal with Mastercard, gets data that lets it match clicks on retailer ads to purchases in offline stores; Google says data is anonymized (Bloomberg)
Sources: Google, via a deal with Mastercard, gets data that lets it match clicks on retailer ads to purchases in offline stores; Google says data is anonymized — Google found the perfect way to link online ads to store purchases: credit card data — For the past year …
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